The Story About the Strategic Bee
A luxury hotel, under the surface, is a study in purposeful chaos: busy people, each with a role, a skill, and a schedule...like bees in a hive.
A guest at a luxury hotel should feel pampered, as if an army of workers are exclusively focused on the exquisite comfort of this one guest...like a queen bee.
Great luxury hotels exemplify passion, comfort and energy in a designed and orderly experience...like the honeycomb.
Investors in a luxury hotel should know that in good years and bad, the honey gets made and the hive is strengthened.
The bee has been a symbol of elegance and royalty in cultures throughout history. Ancient Greeks used the bee to represent the soul and Pharaohs used the bee as their imperial signature.
For Strategic Hotels, the bee represents the harmonious sum of all of our parts: disciplined, tested, industrious, passionate, creative and inspired.